Vodacom Boost East Africa with R36bn Safaricom Buy-In Deal: Aligning with Kenya’s Push for Capital Mobilization and Digital Growth

Vodacom Group is tightening its grip on one of Africa’s most influential digital ecosystems with a landmark R36 billion agreement that will raise its ownership of Safaricom to a controlling 55% stake. The deal, struck with the Government of Kenya and Vodafone, represents a strategic bid to shape the next chapter of East Africa’s digital transformation, far more than just a corporate reshuffle.

In Vodacom’s view as a pan-African telecommunications giant, the acquisition is a defining moment in its Vision2030 strategy, which aims to grow its presence in high-potential markets and scale a diversified portfolio that spans telecoms, fintech, cloud services and enterprise tech. Once approved by regulators in Kenya, Ethiopia and South Africa, Safaricom’s financials will shift from associate status to full consolidation, swelling Vodacom’s annual revenue to about R220 billion.

But apart from the balance sheets and shareholders’ value, the social implications in Kenya and Ethiopia could be considerable. Safaricom is not just a telecoms company; it is the backbone of mobile life in East Africa, with M-Pesa powering everything from daily transactions and school fee payments to small-business operations. A stronger integration with Vodacom signals the potential for wider mobile banking reach, more robust digital public services and new tools for micro-entrepreneurs who rely on mobile connectivity to earn and participate in the economy.

Shameel Joosub, Vodacom Group CEO said – “this landmark transaction will mark a pivotal step in Vodacom’s journey to accelerate growth and extend our impact across Africa. A controlling stake in Safaricom strengthens our leadership while unlocking opportunities to drive digital and financial inclusion at scale. Safaricom’s track record and growth outlook perfectly complement our Vision2030 ambitions”.

Safaricom CEO Peter Ndegwa echoed the sentiment, emphasizing the long-standing partnership between the two companies. “Vodacom has been a trusted partner from the beginning, and their increased investment signals confidence in our people and strategy,” he said. He added that deeper collaboration could bolster innovation pipelines, regional expansion, and the rollout of transformative digital and financial services, especially at a moment when East Africa’s technology landscape is rapidly evolving.

As for the Kenya’s government, which is selling part of its stake but retaining 20% and board representation, the move carries significant political relevance. It forms part of President William Ruto’s agenda to unlock capital innovatively without raising taxes or ballooning public debt. According to Treasury Cabinet Secretary John Mbadi, the proceeds will help fund critical infrastructure, investments that could enhance national broadband, digital identity systems and public-sector digitalisation.

The deal also comes at a time when both Kenya and Ethiopia are seeking to solidify their status as regional tech hubs. Safaricom’s expansion into Ethiopia, Africa’s second-most populous nation, has already brought millions of new users into the mobile economy. With Vodacom increasing its influence, analysts expect fresh momentum in fintech competition, cross-border digital services and youth-focused innovation programs, sectors that can meaningfully shape employment and social mobility.

Safaricom remains one of Africa’s most coveted corporate assets, which is an unusual blend of telecommunications, fintech and enterprise technology, supported by strong margins, robust cash flow and a reputation for market-shaping innovation. By strengthening its stake, Vodacom positions itself to steer this growth more directly, while promising customers and governments a more integrated digital future.

In a region where mobile connectivity is central to social life, economic participation and political transparency, this deal could help set the tone for East Africa’s digital decade. As Vodacom and Safaricom move into a closer embrace, millions of households and businesses stand to feel the ripple effects on how they communicate, bank, learn, vote, etc., building futures that are increasingly defined by digital opportunity.