Nigeria\u2019s 9mobile on Friday rebranded itself as T2, aiming to become a digital-first telecom operator focused on innovation and customer experience.<\/p>\n
The Chief Executive Officer Obafemi Banigbe described the rebranding as a strategic overhaul rather than just a new name.<\/p>\n
\u201cWe are no longer who we were; we are becoming something greater, more ambitious, and more in tune with the future,\u201d he said at the launch in Lagos.<\/p>\n
The event was attended by the Minister of Communications and Digital Economy, Dr Bosun Tijani, alongside other industry stakeholders.<\/p>\n
T2 plans to transition into a fully digital operator, leveraging cloud infrastructure, artificial intelligence and advanced analytics to deliver personalised products and faster service rollouts.<\/p>\n
This approach aims to serve Nigeria\u2019s burgeoning population of startups, creatives and remote workers, who are driving demand for agile and accessible digital solutions.<\/p>\n
\u201cOur challenges are reminders, not defeats,\u201d he said, underscoring the company\u2019s renewed focus on embedding customer experience at its core.<\/p>\n
The CEO expressed gratitude to regulators, shareholders, partners and staff, dedicating the rebranding to \u201cevery Nigerian dreaming of something better.\u201d He urged the country to \u201creimagine, rebuild and relaunch.\u201d<\/p>\n
The rebrand follows a significant three-year national roaming agreement signed in July with MTN Nigeria, the country\u2019s largest telecom operator. Approved by the Nigerian Communications Commission, the deal allows T2 customers to access MTN\u2019s extensive network nationwide, improving coverage and service quality, particularly in underserved areas. The partnership highlights a broader trend toward collaboration among Nigerian telecom firms seeking to optimise resources amid intense competition.<\/p>\n
9mobile\u2019s origins date back to 2008, when it launched as Etisalat Nigeria, a joint venture between UAE-based Etisalat Group, Mubadala Development Company and Nigerian investors. Early on, the company gained market share by introducing 3G and 4G LTE services, targeting Nigeria\u2019s youth market and growing its subscriber base to over 15 million by 2012.<\/p>\n
However, regulatory challenges, financial distress and fierce competition eventually took their toll. By 2017, mounting debts of approximately $1.2bn forced Etisalat Group\u2019s exit. The company subsequently restructured, rebranding as 9mobile and undergoing ownership changes, with Teleology Holdings Limited acquiring a controlling stake in late 2018.<\/p>\n","protected":false},"excerpt":{"rendered":"
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