{"id":8790,"date":"2026-03-19T19:47:47","date_gmt":"2026-03-19T19:47:47","guid":{"rendered":"https:\/\/eandelmagazine.com\/eandelmagazine\/?p=8790"},"modified":"2026-03-19T19:47:47","modified_gmt":"2026-03-19T19:47:47","slug":"canon-technology-powers-nollywood-music-drama-evi-ahead-of-african-premiere-event-and-nigeria-wide-cinema-release","status":"publish","type":"post","link":"https:\/\/eandelmagazine.com\/eandelmagazine\/canon-technology-powers-nollywood-music-drama-evi-ahead-of-african-premiere-event-and-nigeria-wide-cinema-release\/","title":{"rendered":"Canon Technology Powers Nollywood Music Drama Evi Ahead of African Premiere event and Nigeria-Wide Cinema Release"},"content":{"rendered":"<p><em>As African films gain worldwide recognition, filmmakers are increasingly turning to advanced imaging technology to deliver cinematic visuals that resonate with audiences across the globe.<\/em><\/p>\n<p>&amp;nbsp<\/p>\n<ul>\n<li>Imaging excellence boosts African storytelling with local narratives driving Nollywood\u2019s global appeal.<\/li>\n<li>African premiere event in Lagos, Nigeria set for 22 March ahead of Nigeria-wide cinema release on 27 March 2026<\/li>\n<\/ul>\n<p>Canon Central and North Africa (https:\/\/Canon-CNA.com\/) is fuelling the creative energy of African cinema, as its cinema cameras and lenses take centre stage in the production of the much-anticipated Nollywood music drama, EVI. An exclusive African premiere event of the film will take place on 22 March 2026 in Lagos, Nigeria, bringing together select filmmakers, industry leaders, and media ahead of the film\u2019s Nigeria-wide cinema release on 27 March 2026.<\/p>\n<p>As African films gain worldwide recognition, filmmakers are increasingly turning to advanced imaging technology to deliver cinematic visuals that resonate with audiences across the globe.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone  wp-image-8792\" src=\"https:\/\/eandelmagazine.com\/eandelmagazine\/wp-content\/uploads\/2026\/03\/Screenshot-2026-03-19-at-20-27-36-Canon-Technology-Powers-Nollywood-Music-Drama-Evi-Ahead-of-African-Premiere-event-and-Nigeria-Wide-Cinema-Release-Google-Search-300x274.png\" alt=\"\" width=\"1273\" height=\"1163\" srcset=\"https:\/\/eandelmagazine.com\/eandelmagazine\/wp-content\/uploads\/2026\/03\/Screenshot-2026-03-19-at-20-27-36-Canon-Technology-Powers-Nollywood-Music-Drama-Evi-Ahead-of-African-Premiere-event-and-Nigeria-Wide-Cinema-Release-Google-Search-300x274.png 300w, https:\/\/eandelmagazine.com\/eandelmagazine\/wp-content\/uploads\/2026\/03\/Screenshot-2026-03-19-at-20-27-36-Canon-Technology-Powers-Nollywood-Music-Drama-Evi-Ahead-of-African-Premiere-event-and-Nigeria-Wide-Cinema-Release-Google-Search.png 461w\" sizes=\"(max-width: 1273px) 100vw, 1273px\" \/><\/p>\n<p>The production was filmed using the Canon C400 cinema camera and professional lenses, delivering vivid colour and striking image clarity. The technology is designed to highlight the richness and natural beauty of African skin tones while meeting the demanding standards of global cinematic production. EVI demonstrates how professional cinema camera systems are enabling African directors and storytellers to produce films that rival international productions.<\/p>\n<p>Rashad Ghani, B2C Business Unit Director for Canon Central and North Africa, said, \u201cCanon\u2019s cinema camera technology is helping filmmakers tell the powerful, authentic stories that make African cinema unique. Evi is a shining example of how the right tools allow creatives to capture the emotion, vibrancy, and rich visuals at the heart of African storytelling.\u201d<\/p>\n<p><img decoding=\"async\" class=\"alignnone  wp-image-8793\" src=\"https:\/\/eandelmagazine.com\/eandelmagazine\/wp-content\/uploads\/2026\/03\/Screenshot-2026-03-19-at-20-27-56-Instagram-240x300.png\" alt=\"\" width=\"1270\" height=\"1588\" srcset=\"https:\/\/eandelmagazine.com\/eandelmagazine\/wp-content\/uploads\/2026\/03\/Screenshot-2026-03-19-at-20-27-56-Instagram-240x300.png 240w, https:\/\/eandelmagazine.com\/eandelmagazine\/wp-content\/uploads\/2026\/03\/Screenshot-2026-03-19-at-20-27-56-Instagram.png 428w\" sizes=\"(max-width: 1270px) 100vw, 1270px\" \/><\/p>\n<p><img decoding=\"async\" class=\"alignnone  wp-image-8795\" src=\"https:\/\/eandelmagazine.com\/eandelmagazine\/wp-content\/uploads\/2026\/03\/Screenshot-2026-03-19-at-20-28-44-Instagram-300x277.png\" alt=\"\" width=\"1270\" height=\"1173\" srcset=\"https:\/\/eandelmagazine.com\/eandelmagazine\/wp-content\/uploads\/2026\/03\/Screenshot-2026-03-19-at-20-28-44-Instagram-300x277.png 300w, https:\/\/eandelmagazine.com\/eandelmagazine\/wp-content\/uploads\/2026\/03\/Screenshot-2026-03-19-at-20-28-44-Instagram.png 428w\" sizes=\"(max-width: 1270px) 100vw, 1270px\" \/><\/p>\n<p>Directed by Uyoyou Adia, produced by Judith Audu with Barnabas Emordi as the Cinematographer, Evi is a vibrant music drama that blends music, performance, and narrative to explore themes of identity, ambition, second chances and resilience. The film boasts a strong cast &#8211; including Osas Okonyon, Uzor Arukwe, Omowunmi Dada, Ibrahim Suleiman, Femi Branch, Ariyiike Dimples Owolagba, VJ Adams, and celebrated singer Waje &#8211; bringing the story to life with dynamic, heartfelt performances. Canon\u2019s cinema cameras and lenses were instrumental in capturing the film&#8217;s energy and emotion, ensuring it met the high production values expected of world-class cinema.<\/p>\n<p>Following the exclusive premiere event on 22 March, Evi will premier in cinemas across Nigeria on 27 March 2026, marking an exciting moment for Nollywood audiences and highlighting the growing global momentum of African storytelling.<\/p>\n<p>As Nollywood continues to expand its global footprint, productions like Evi demonstrate how creative storytelling combined with advanced imaging technology is helping elevate production standards and strengthen the growing impact of Nigerian storytelling on the global stage.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone  wp-image-8796\" src=\"https:\/\/eandelmagazine.com\/eandelmagazine\/wp-content\/uploads\/2026\/03\/sfhbfs-300x161.png\" alt=\"\" width=\"1271\" height=\"682\" srcset=\"https:\/\/eandelmagazine.com\/eandelmagazine\/wp-content\/uploads\/2026\/03\/sfhbfs-300x161.png 300w, https:\/\/eandelmagazine.com\/eandelmagazine\/wp-content\/uploads\/2026\/03\/sfhbfs.png 648w\" sizes=\"(max-width: 1271px) 100vw, 1271px\" \/><\/p>\n<p><em><u>About Canon Central and North Africa<\/u>: Canon Central and North Africa (CCNA) (Canon-CNA.com) is a division within Canon Middle East FZ LLC (CME), a subsidiary of Canon Europe. The formation of CCNA in 2016 was a strategic step that aimed to enhance Canon\u2019s business within the Africa region &#8211; by strengthening Canon\u2019s in-country presence and focus. CCNA also demonstrates Canon\u2019s commitment to operating closer to its customers and meeting their demands in the rapidly evolving African market.<\/em><\/p>\n<p><em>Canon has been represented in the African continent for more than 15 years through distributors and partners that have successfully built a solid customer base in the region. CCNA ensures the provision of high quality, technologically advanced products that meet the requirements of Africa\u2019s rapidly evolving marketplace. With over 100 employees, CCNA manages sales and marketing activities across 44 countries in Africa.<\/em><\/p>\n<p><em>Canon\u2019s corporate philosophy is Kyosei \u2013 \u2018living and working together for the common good\u2019. CCNA pursues sustainable business growth, focusing on reducing its own environmental impact and supporting customers to reduce theirs using Canon\u2019s products, solutions and services. At Canon, we are pioneers, constantly redefining the world of imaging for the greater good. Through our technology and our spirit of innovation, we push the bounds of what is possible \u2013 helping us to see our world in ways we never have before. We help bring creativity to life, one image at a time. Because when we can see our world, we can transform it for the better.<\/em><\/p>\n<p><em>Media enquiries, please contact: Canon Central and North Africa | Mai Youssef | e. Mai.youssef@canon-me.com<\/em><\/p>\n<h6><strong><em>SOURCE: Canon Central and North Africa (CCNA)<\/em><\/strong><\/h6>\n","protected":false},"excerpt":{"rendered":"<p>As African films gain worldwide recognition, filmmakers are increasingly turning to advanced imaging technology to&#8230;<\/p>\n","protected":false},"author":2,"featured_media":8794,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4,31,192],"tags":[],"class_list":["post-8790","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-africa","category-nigeria","category-press-release"],"featured_image_urls":{"full":["https:\/\/eandelmagazine.com\/eandelmagazine\/wp-content\/uploads\/2026\/03\/zdfhd.png",2360,1494,false],"thumbnail":["https:\/\/eandelmagazine.com\/eandelmagazine\/wp-content\/uploads\/2026\/03\/zdfhd-150x150.png",150,150,true],"medium":["https:\/\/eandelmagazine.com\/eandelmagazine\/wp-content\/uploads\/2026\/03\/zdfhd-300x190.png",300,190,true],"medium_large":["https:\/\/eandelmagazine.com\/eandelmagazine\/wp-content\/uploads\/2026\/03\/zdfhd-768x486.png",640,405,true],"large":["https:\/\/eandelmagazine.com\/eandelmagazine\/wp-content\/uploads\/2026\/03\/zdfhd-1024x648.png",640,405,true],"1536x1536":["https:\/\/eandelmagazine.com\/eandelmagazine\/wp-content\/uploads\/2026\/03\/zdfhd-1536x972.png",1536,972,true],"2048x2048":["https:\/\/eandelmagazine.com\/eandelmagazine\/wp-content\/uploads\/2026\/03\/zdfhd-2048x1296.png",2048,1296,true],"wpucv-grid-three":["https:\/\/eandelmagazine.com\/eandelmagazine\/wp-content\/uploads\/2026\/03\/zdfhd-360x240.png",360,240,true],"wpucv-grid-two":["https:\/\/eandelmagazine.com\/eandelmagazine\/wp-content\/uploads\/2026\/03\/zdfhd-600x400.png",600,400,true],"wpucv-grid-one":["https:\/\/eandelmagazine.com\/eandelmagazine\/wp-content\/uploads\/2026\/03\/zdfhd-800x533.png",800,533,true],"wpucv-classic":["https:\/\/eandelmagazine.com\/eandelmagazine\/wp-content\/uploads\/2026\/03\/zdfhd-320x170.png",320,170,true],"wpucv-classic-small":["https:\/\/eandelmagazine.com\/eandelmagazine\/wp-content\/uploads\/2026\/03\/zdfhd-150x110.png",150,110,true],"wpucv-galary":["https:\/\/eandelmagazine.com\/eandelmagazine\/wp-content\/uploads\/2026\/03\/zdfhd-400x400.png",400,400,true],"covernews-slider-full":["https:\/\/eandelmagazine.com\/eandelmagazine\/wp-content\/uploads\/2026\/03\/zdfhd-1115x715.png",1115,715,true],"covernews-slider-center":["https:\/\/eandelmagazine.com\/eandelmagazine\/wp-content\/uploads\/2026\/03\/zdfhd-800x500.png",800,500,true],"covernews-featured":["https:\/\/eandelmagazine.com\/eandelmagazine\/wp-content\/uploads\/2026\/03\/zdfhd-1024x648.png",1024,648,true],"covernews-medium":["https:\/\/eandelmagazine.com\/eandelmagazine\/wp-content\/uploads\/2026\/03\/zdfhd-540x340.png",540,340,true],"covernews-medium-square":["https:\/\/eandelmagazine.com\/eandelmagazine\/wp-content\/uploads\/2026\/03\/zdfhd-400x250.png",400,250,true]},"author_info":{"info":["Saint Rich"]},"category_info":"<a href=\"https:\/\/eandelmagazine.com\/eandelmagazine\/category\/africa\/\" rel=\"category tag\">Africa<\/a> <a href=\"https:\/\/eandelmagazine.com\/eandelmagazine\/category\/nigeria\/\" rel=\"category tag\">Nigeria<\/a> <a href=\"https:\/\/eandelmagazine.com\/eandelmagazine\/category\/press-release\/\" rel=\"category tag\">Press Release<\/a>","tag_info":"Press Release","comment_count":"0","_links":{"self":[{"href":"https:\/\/eandelmagazine.com\/eandelmagazine\/wp-json\/wp\/v2\/posts\/8790","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eandelmagazine.com\/eandelmagazine\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eandelmagazine.com\/eandelmagazine\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eandelmagazine.com\/eandelmagazine\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/eandelmagazine.com\/eandelmagazine\/wp-json\/wp\/v2\/comments?post=8790"}],"version-history":[{"count":1,"href":"https:\/\/eandelmagazine.com\/eandelmagazine\/wp-json\/wp\/v2\/posts\/8790\/revisions"}],"predecessor-version":[{"id":8797,"href":"https:\/\/eandelmagazine.com\/eandelmagazine\/wp-json\/wp\/v2\/posts\/8790\/revisions\/8797"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eandelmagazine.com\/eandelmagazine\/wp-json\/wp\/v2\/media\/8794"}],"wp:attachment":[{"href":"https:\/\/eandelmagazine.com\/eandelmagazine\/wp-json\/wp\/v2\/media?parent=8790"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eandelmagazine.com\/eandelmagazine\/wp-json\/wp\/v2\/categories?post=8790"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eandelmagazine.com\/eandelmagazine\/wp-json\/wp\/v2\/tags?post=8790"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}